by Jeff Walker
How do you publish a book 100 years after your death, and have it become an instant bestseller?
Mark Twain just did that.
Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing.
After all, Mark Twain died 100 years ago… in 1910.
And all this without an “Amazon book launch”… without an... 
The New Rules of Marketing and PR”, written by David Meerman Scott, is based on a series of blog posts written by the author, that were compiled and published in 2007. It became an instant classic, was translated into more than 20 languages, and in January 2010 a second edition was released with about 30% new material to cover the massive growth of social media. (For example, Twitter did not even... 
Alex Jeffreys was my first professional internet marketing teacher. Before I took his course, while still an internet marketing newbie, I read a couple of his ebooks, including “Guru’s Dream”. This “oil rig” scenario really impressed me, and still does. It’s a wonderful analogy to keep the whole internet marketing ecosystem in perspective. I reprint it here... 
